KUPONA Shopping PLUS is a managed Comparison Shopping Service (CSS) partner that runs Google Shopping and Microsoft Shopping campaigns on your behalf. Handled through your existing affiliate network, including tracking, reporting and commission settlement.
Competition in e-commerce keeps intensifying. For you as a retailer, that creates three challenges putting direct pressure on your marketing efficiency and your market share.
Growing competitive pressure drives up click prices in your core categories and squeezes marketing efficiency.
Other retailers and marketplaces intercept buyers who intended to purchase from you.
New channels and campaigns cost ad spend before you know whether they pay off.
As a CSS partner within your affiliate program, we run Google Shopping ads for your products at our own expense, alongside your own activities. That means more placements, more visibility and qualified click traffic at no cost to you. At our risk, fully managed, on a pure performance basis.
You only pay commission on sales your affiliate network has validated. We carry the ad spend for our campaigns.
More placements next to your own campaigns. Complementary, without overlap.
Transparent, regular reporting. You stay in control at all times.
Switch the view and see the difference. Both scenarios occur regularly in everyday search.
In a crowded auction, one ad slot is often not enough. Competitors occupy valuable positions, even on searches for your own brand.
What happens when your own Shopping campaign wins no slot in a decisive auction? Normally the customer is lost to a competitor.
You invite KUPONA Shopping PLUS as a partner into your affiliate network. No technical work on your side.
We take your product feed directly from your partner program.
We invest the budget and manage our campaigns complementary to your own activities.
Commission only on confirmed sales, which you approve through your affiliate management as usual.
Every click that does not convert is wasted budget. You carry the full risk for the ad budget you deploy. Our partner model turns that principle around.
You only pay commission on real, validated sales. No sale, no cost.
No minimum term. Performance keeps the partnership going, not the fine print.
Billing is per sale, at the commission rate you set yourself.
Our approach is a partnership in which you set the strategic direction. We act as an extension of your team: transparent, flexible and always aligned with your goals.
You see clicks and sales generated, fully traceable in your own report.
Your targets steer the campaign. We work within the parameters you define.
The more transparent the collaboration, the more valuable our contribution. Optimize your accounts and share your experience with us.
On request, we exclude brand keywords. Keep in mind: your competitors show up on your brand keywords as well.
No. We create additional visibility in the Shopping results.
Google never plays one retailer's products against each other: your click price is always based on the next highest bid from a different retailer, never on a bid placed on your behalf.
No. If two comparison shopping services bid for the same retailer, Google does not use the second bid to determine the price, but falls back on the next highest bid from a different retailer. Your click price therefore stays unchanged.
We run the campaigns at our own expense, so higher bids mean higher risk for us. We scale through profitability, not aggressiveness.
No. No minimum term, cancellable at any time within the standard notice period of your affiliate network. Performance keeps the partnership going, not the fine print.
Yes. Your main campaign stays with your current Comparison Shopping Service. KUPONA Shopping PLUS operates exclusively as a publisher through your affiliate network and comes in as an additional layer, not as a replacement.
So you do not need to change anything in your existing setup and you do not have to go through a CSS switch.
You invite us as a partner into your affiliate network and release the product feed you already have stored there. That is all.
No access to your Google Ads account, no change in your Merchant Center, no reconfiguration of your running campaigns.
No. Your own Google Shopping campaigns, your conversion tracking and your attribution stay unchanged. Our clicks and sales run through your affiliate network and appear in your familiar report there, cleanly separated from your other activities.
We use the product feed from your partner program to serve the ads. The data stays under your control, and there is no disclosure to third parties beyond what is technically required to deliver the ads in Google Shopping.
Because the European Commission required Google to allow it. Following the antitrust case AT.39740 from 2017, upheld by the European Court of Justice in 2024, Google must grant external Comparison Shopping Services equal access to the Shopping auction.
Every Shopping ad in Europe technically runs through a CSS, the only question is which one. The model is an official, documented Google program, not a gray area.
We only advertise products of retailers who have actively accepted us into their partner program.
Comparison portals bring you traffic from their own platform. We place your products directly in the Google Shopping results, where the purchase decision is made.
The second difference is control: you get a performance agency with dedicated contacts and agreed rules of engagement, not an anonymous platform running standard logic.
Yes. Five- and six-figure product counts are no problem. With very large catalogs we look at feed quality and campaign structure together, so the budget lands in the high-margin areas.
Fair question. Our answer is how we steer the campaigns: we deliberately bid on mid- and long-tail queries that your own campaign does not cover or covers only weakly, with bids below your main bids and without your brand terms.
So we go where you would otherwise lose visibility to competitors, not into your safe brand conversions.
Proven Google Ads and Shopping expertise from numerous projects.
We optimize for your profit, not for raw third-party revenue.
Feed optimization and clean conversion tracking built in-house.
Dedicated contacts who know your market. No ticket system.
The standard onboarding timeline in the managed CSS segment, and the benchmark we work to.
After the technical setup and the connection of your product feed, we launch the first campaigns and secure immediate visibility in the market.
The first sales come in. We collect data on user behavior and performance as the basis for further optimization.
Based on the data, your campaigns are fully optimized. We scale the budgets and maximize your return on investment.